Greeting Card Industry

some General Facts

• 7 billion greeting cards sold in the U.S.each year

• More than 90 % of all households buy 30 individual cards in a year.

• The average person receives more than 20 cards per year, about one-third of which are birthday cards.

• Greeting cards range in price from $.50 cents - $10,

• The exchange of greeting cards is one of the most widely accepted customs in the U.S. There are cards for virtually any occasion or relationship, and they are widely available. Approximately 100,000 retail outlets around the country carry greeting cards.

• Women purchase more than 80 % of all greeting cards.
  Although women are more likely than men to buy several cards at once, men generally spend more on a single card than women.

• There are two categories of greeting cards -- Seasonal and Everyday. Total card sales are split approximately 50-50 between the two types.

The most popular Everyday cards are Birthday (60%), Anniversary (8%), Get Well (7%), Friendship (6%), and Sympathy cards (6%)

The most popular Seasonal cards are Christmas (60%), Valentine's Day (25%), Mother's Day (4%), Easter (3%), and Father's Day (3%) cards.

• There are an estimated 3,000 greeting card publishers in the U.S., ranging from small family-run organizations to major corporations.

• Nine out of 10 Americans say they look forward to receiving personal letters and greeting cards because cards allow them to keep in touch with friends and family and make them feel they are important to someone else.

• Although e-mail, text messaging and phone calls are valued as a good way to communicate with family and friends, the majority of Americans say they prefer the old-fashioned handwritten card or letter to make someone feel truly special

Source: the Greeting Card Association (CGA)